Spotlight
5 min read
Making Vemetric's Ingestion Horizontally Scalable
A follow-up to the Outbid post-mortem: what I changed in Vemetric's ingestion pipeline, so it can scale horizontally and handle traffic spikes without losing data.
Blog
Guides, comparisons & stories
On web analytics, product growth, and learnings from building Vemetric in the open.
Pageviews and signups look great but don't pay the bills. See vanity metrics vs. real metrics in SaaS, and the 7 metrics that actually predict revenue.
Behavioral user segmentation groups SaaS users by their actions. Learn 7 product usage segments, a 6-step method, and how to build them without cookies.
More to explore
78 articles
6 min read
How to Prove Marketing ROI in SaaS (Without Guessing)
Learn how to prove marketing ROI in SaaS by tracing each paying customer back to the channel that brought them, with or without cookies.
8 min read
SaaS Retention Rate: Formula, Benchmarks & How to Improve It
Learn the SaaS retention rate formula, what a good rate looks like in 2026 (median GRR is 84%), and 7 practical ways to improve it.
11 min read
How to Identify Power Users in Your SaaS (2026 Guide)
Thousands of signups don't tell you who loves your product. Learn how to identify power users in your SaaS with engagement data, scoring, and Vemetric.
9 min read
Onboarding Drop-off Analytics: Find Where Users Quit
Most onboarding checklists finish below 20%. Learn how onboarding drop-off analytics finds the exact step where users quit, and how to fix it fast.
10 min read
Data-Driven Product Roadmap: Build What Users Actually Use
Stop guessing what to build next. Learn how to build a data-driven product roadmap using feature usage data, not just feature requests, to grow retention.
9 min read
Product Qualified Lead (PQL): Definition, Examples & Scoring Model
What is a product qualified lead (PQL)? See real examples and the differences between PQL and MQL.
8 min read
You Vibe-Coded a SaaS in a Weekend: Do You Know If Anyone's Using It?
You vibe-coded a SaaS in a weekend, but do you know if anyone's using it? Learn how to add analytics to your AI-built app and see real usage data today.
11 min read
Post-Mortem: Outbid's Viral Launch broke Vemetric's Ingestion
What happened when Outbid went viral, why Vemetric failed to keep up, and what I'm changing to make the platform more resilient.
8 min read
Net Revenue Retention (NRR): Formula, Benchmarks & Playbook
What is net revenue retention? Get the NRR formula, SaaS benchmarks, and see how product usage data drives expansion revenue and cuts churn.
11 min read
Customer Health Score: How to Build One From Usage Data (2026)
Build a customer health score from real product usage data. Learn the metrics, step-by-step scoring, a SaaS example, and how to prevent churn.
10 min read
North Star Metric: What It Is & How to Choose One (2026)
Learn what a North Star Metric is, see real examples from Airbnb, Slack, and Netflix, and follow a step-by-step framework to pick the right one for your SaaS.
9 min read
Cohort Analysis for SaaS: Retention Tracking Guide (2026)
Learn how to do cohort analysis for SaaS: group users correctly and turn the data into fewer cancellations.
7 min read
Server-Side Tracking for SaaS: Quick Breakdown (2026)
Server-side tracking for SaaS explained: what it is, how it differs from client-side tracking, its privacy benefits, and exactly when your product needs it.
11 min read
How to Measure Product-Market Fit With Analytics (2026)
Surveys guess at product-market fit. Analytics prove it. Learn the retention, engagement, and growth signals that show real PMF in your SaaS.
10 min read
GEO for SaaS: How Analytics Drives AI Search Visibility
Learn how generative engine optimization helps SaaS brands get cited in ChatGPT and Perplexity, and how analytics like Vemetric prove it's working.
8 min read
How to Reduce SaaS Time-to-Value With Analytics (2026)
A step-by-step guide to using product analytics to reduce SaaS time-to-value, find activation drop-off, and get more users to first value faster.
14 min read
AARRR Pirate Metrics: The Complete SaaS Guide for 2026
Learn how AARRR pirate metrics help SaaS founders track acquisition, activation, retention, revenue, and referrals in one clear framework.
8 min read
How to Track SaaS Product Metrics Without Violating GDPR in 2026
GDPR-compliant product analytics for SaaS doesn't mean flying blind. Learn how to track activation, retention, and user behavior without cookie consent banners or EU violations.
9 min read
How AI Overviews Are Changing SaaS Analytics: What to Track Now (2026)
Google AI Overviews now appear on 48% of all searches. If you run a SaaS, your old analytics dashboard is already lying to you. Here's what to track instead.
7 min read
What Is User Activation? The SaaS Metric That Predicts Retention (2026)
Six out of ten SaaS signups never experience your product's core value. Learn what user activation is, how to measure it, and the tool that actually improves it.
12 min read
SaaS Churn Analytics: Use Behavioral Data to Predict and Prevent Churn
Learn how to use SaaS churn analytics and behavioral data to spot at-risk users early, identify feature usage patterns, and build a retention strategy that actually works.
10 min read
AI Crawler Optimization: How Bots Like GPTBot & ClaudeBot Find You (2026)
Learn exactly how AI crawlers discover, index, and cite your website in 2026. And how to optimize for GPTBot, ClaudeBot, PerplexityBot, and AI search referrals.
9 min read
GEO Content Briefs: How to Plan Articles for AI Answers
Want AI engines to cite your SaaS content? Use this GEO content brief guide to plan, write, and optimize content for AI search and improve your visibility in AI search results.
10 min read
Pricing Page Analytics for More Signups in 2026
Why do most visitors leave your pricing page without signing up? Use pricing page analytics to see which plans they click, where they stop, and what makes them leave.
10 min read
Which Pages Get Cited by AI? A Visibility Audit
Wondering why your best content never gets cited by AI? Use AI citations tracking to see exactly where you stand and what to fix to increase your visibility in AI search.
9 min read
AI Search Visibility Metrics Every SaaS Should Track in 2026
Most SaaS brands have no idea how they appear in AI search results. This guide explains the AI search visibility metrics you need to track and how to use the results.
10 min read
How to Reduce SaaS Churn Using Product Analytics in 2026
Are you losing customers? Product analytics tracks what users do in your app and shows you exactly why they leave. Reduce SaaS churn by fixing those problems right now.
9 min read
Feature Adoption Rate: What It Is and How to Improve It
Is your feature adoption rate lower than it should be? Learn what it means, how to calculate it, and what you can do to get more people using the features you build.
9 min read
What Is Event Tracking? A Plain-English Guide for SaaS Founders
What is event tracking, and where to start? This guide breaks down what it tracks, why it matters for your SaaS, and how to use the data to grow your business.
9 min read
7 Best Conversion Tracking Tools: Quick Breakdown (2026)
Trying to pick the right conversion tracking tools for your business? This guide compares the top options for tracking sales and measuring your online success.
9 min read
Web Analytics vs Product Analytics: Quick Breakdown (2026)
Confused between web analytics vs product analytics? This guide breaks down what each one tracks, how they differ, and which one fits your business.
8 min read
PostHog vs Sentry: Key Differences, Pricing & Best Use Cases (2026 Guide)
Trying to choose between PostHog vs Sentry? Read our comparison to see which tool best helps you fix bugs and understand user behavior without the extra cost.
8 min read
Privacy-First Analytics in 2026: Why It Matters & Which Tools to Use
Learn why privacy-first analytics now leads the market and the specific tools you can use to measure website traffic without compromising visitor trust or using cookies.
8 min read
9 Best Cookieless Tracking Solutions in 2026
Want to track website visitors without third-party cookies? This guide lists the top cookieless tracking solutions that respect user privacy while giving you the data you need.
11 min read
8 Best Google Analytics Alternatives in 2026
Need a simpler way to see your website stats? This guide compares the best Google Analytics Alternatives that keep your data secure and your reporting accurate.
9 min read
7 Best Sentry Alternatives in 2026
Need reliable Sentry Alternatives that fit your team's needs and budget? Use this guide to compare the top options for tracking issues and keeping things running smoothly.
10 min read
Google Analytics vs Google Tag Manager (2026): Quick and Easy Guide
Confused between Google Analytics vs Google Tag Manager? This quick guide explains the differences so you can understand how each works and what each does.
10 min read
7 Website Traffic Sources You Should Track in 2026
Want to know which website traffic sources bring visitors to your site? Use this guide to track the key channels and focus your efforts for better results.
10 min read
8 Best Ecommerce Analytics Tools in 2026
Looking for the best ecommerce analytics tools? Use this guide to compare top options that help you easily see traffic, sales trends, and customer actions.
9 min read
Mixpanel vs Heap: Quick Breakdown (2026)
Which analytics tool should you choose: Mixpanel vs Heap? Read our comparison to see how these tools differ in their features, pricing, and usability.
10 min read
7 Best Website Conversion Optimization Tools (2026)
Looking for ways to turn more visitors into customers? This guide compares the best website conversion optimization tools that actively help you get better results.
10 min read
How to Track Website Hits: A Step-by-Step Guide for 2026
Confused by complex analytics and unsure how to track website hits accurately? This guide shows a simple, step-by-step approach.
10 min read
6 Best Snowplow Alternatives in 2026
Looking for Snowplow Alternatives? Use this guide to compare top options and pick a tool that simplifies data collection, performs reliably, and offers good value.
9 min read
SaaS Product Launch Analytics: 9 Metrics You Should Track
Product launch analytics can help you monitor performance during your SaaS launch. Use this guide to see which metrics need your attention and act on them directly.
9 min read
7 Best Smartlook alternatives in 2026
Looking for a different analytics tool? Compare these top Smartlook alternatives to find the best tools for seeing how users interact with your website.
9 min read
8 Best Digital Analytics Tools in 2026
Choose the right digital analytics tools for your website's success. Use this guide to evaluate top options and learn what each one does best.
9 min read
Hotjar vs Google Analytics: Quick Breakdown (2026)
Can't decide between Hotjar vs Google Analytics? This guide will help you see how each tool tracks visitor actions and website data so you can choose the right one.
9 min read
How Website Analytics Helps Businesses Grow: 10 Key Benefits
Are you struggling to see what actually works for your business online? Learn how website analytics for business growth helps you make smart decisions that increase sales.
11 min read
6 Best Event Tracking Tools for SaaS & Websites (2026)
Your funnels break, users drop off, and you can't see why. Don't let blind spots hurt revenue. Compare the 6 best event tracking platforms and take control.
8 min read
MonsterInsights vs Google Analytics: Complete Breakdown (2025)
Which tool fits your site better: MonsterInsights vs Google Analytics? This guide will help you see which one gives you the data you need without the complexity.
8 min read
7 Best Matomo alternatives: Quick Breakdown (2025)
Looking for a different analytics platform? This guide breaks down the top Matomo alternatives to help you choose the right one for your website's needs and budget.
9 min read
8 Best Website Audit Tools in 2025
Looking for a website audit tool? This guide will help you find the right tool to check your site's health and tell you exactly what needs fixing.
8 min read
Posthog vs Plausible: Quick Breakdown (2025)
Which analytics tool fits your site: Posthog vs Plausible? Our guide shows you how each tool handles data, privacy, and pricing so you can choose the right one.
9 min read
Average Session Duration: What It Means and How to Improve It (2025)
What is the average session duration? Learn what this metric means, why it matters, and how you can use it to hold visitor attention and improve your site's performance.
12 min read
10 Best SEO Tools in 2025: Features, Pricing, Pros & Cons
Looking for the best SEO tools for your website? This guide compares the features, pros, and cons of the top options to help you decide which tool fits your needs and budget.
9 min read
Mixpanel vs Google Analytics: Quick Breakdown (2025)
Choosing between Mixpanel vs Google Analytics? This guide breaks down the key differences to show you what each platform does best and which one is right for your needs.
10 min read
6 Best Heap Analytics Alternatives for Product and Website (2025)
Looking for the best Heap Analytics alternatives? Compare features and pricing to find a tool that helps you track user behavior and improve your product.
4 min read
Hacktoberfest Contributions for Vemetric are open! (2025)
Join us in celebrating Hacktoberfest by contributing to Vemetric! Here are some easy ways to get involved.
9 min read
Website Bounce Rate Formula: Complete Breakdown (2025)
What is the bounce rate formula? Learn everything about bounce rate, how it works, and how you can improve it for your website in a simple way.
8 min read
Mixpanel vs Amplitude: Which one is right for your Website Analytics (2025)
Choosing between Mixpanel and Amplitude for your Website analytics? This guide breaks down the key differences to help you pick the right tool for your needs.
7 min read
Posthog vs Google Analytics: Pricing, Features, Pros and Cons (2025)
Looking to choose between Posthog vs Google Analytics? This guide compares their costs, key features, and pros and cons directly, so you can see which tool fits your needs.
11 min read
Top 7 Google search alternatives in 2025
Looking for a different way to find information online? Check out these Google search alternatives that protect your privacy and give you new results.
8 min read
Plausible vs Umami: Which One Is Right for Your Website Analytics?
Which privacy-first analytics tool fits your website better: Plausible vs Umami? This guide breaks down their core features, ease of use, and pricing to help you decide.
10 min read
7 Best PostHog Alternatives for 2025
Looking for the best PostHog alternatives? Use this guide to compare features, pricing, and privacy levels and find the best tool for your website analytics.
9 min read
5 Examples of Benefit Segmentation in Marketing (2025)
Want to know what your customers truly want from your product? See examples of benefit segmentation in marketing and how brands utilize it to create campaigns that effectively connect with their target audiences.
8 min read
PostHog vs Mixpanel: Quick Breakdown (2025)
Choosing between PostHog vs Mixpanel? Find out which one is better for your team based on cost, features, and which platform actually fits your specific needs.
11 min read
Top 7 Simple Fathom Analytics Alternatives for 2025
Looking for a simple Fathom Analytics alternative? Use this guide to compare the top options and track your website traffic without confusing setups or complex dashboards.
7 min read
Plausible vs Matomo: Quick Breakdown (2025)
Which analytics tool suits your needs? Use this guide to compare Plausible vs Matomo and learn their key differences to pick the ideal analytics solution for your website.
9 min read
8 Best Open Source Website Analytics Platforms (2025)
Check out the top open source analytics tools to track your website traffic. Monitor visitor behavior, keep data ownership, and protect your privacy with feature-rich solutions.
9 min read
7 Best Plausible Analytics Alternatives (2025)
Looking for the best Plausible Analytics alternatives? Use this guide to compare features, pricing, and privacy levels to find the best tool for you.
6 min read
Umami vs Matomo: Quick Breakdown (2025)
Choosing between Umami vs Matomo? Use this guide to compare the two analytics tools and identify key differences in data privacy, setup, and costs.
6 min read
Vemetric is now Open Source
Vemetric is now open source. You can now use Vemetric to track your website traffic and improve your website's performance.
9 min read
14 Website Engagement Metrics You Should Track for Growth (2025)
Lean the essential website engagement metrics like bounce rate, session duration, and conversion rates to measure user interaction and grow your online presence.
7 min read
Google Analytics vs Adobe Analytics: Quick and Easy Breakdown (2025)
Compare the pros and cons of Google Analytics vs Adobe Analytics. Find out which offers better customization, support, and integration for your site or app.
9 min read
Customer Journey Analytics: 101 Guide for SaaS Owners (2025)
Learn about customer journey analytics and how it helps track user interactions at every stage. Find out how to reduce churn and align your SaaS with user needs.
8 min read
Plausible vs Google Analytics: Quick Breakdown (2025)
Learn the key differences between Plausible vs Google Analytics. Compare features, privacy policies, ease of use, and costs to find your ideal website analytics solution.
10 min read
8 Best Marketing Attribution Tools You Need in 2025
Find the best marketing attribution tools to measure campaign impact and see clear ROI fast. Simplify your analytics and make smarter budget choices with our top picks.
10 min read
7 Easy Website Traffic Checkers: How to Track Visitors Without the Headache (2025)
Tracking website traffic doesn't have to be hard. Here are 7 easy-to-use website traffic checkers that can help you track visitors and improve your website's performance.