7 Best Plausible Analytics Alternatives (2025)

Analytics tools offer valuable insights into audience interaction with your website and allow you to make strategic business decisions.

Plausible Analytics sets a high bar for privacy-friendly website analytics, but it’s not the only player in the field.

If you value visitor privacy but need different features, pricing, or integrations, examining alternate options makes sense.

We have done the hard work for you and compared the top seven Plausible Analytics alternatives that deliver faster and more accurate information about your website’s performance.

Learn the pros and cons and prioritize tools that respect user anonymity, avoid cookies without consent, and provide straightforward, actionable data.

Let’s get started.

Why Look for Plausible Alternatives?

Plausible Analytics is a privacy-first website analytics tool that provides essential traffic insights without complex reports or technical knowledge.

It offers features like:

• View core metrics such as real-time visitor counts, page views, bounce rates, traffic sources (Google, social media, direct), top pages, device types, and country data.
• No cookie banners (GDPR/CCPA compliant), personal data collection, or cross-site tracking.
• Clean, fast-loading dashboard (script size less than 1 KB).

However, there are some limitations as businesses grow or require more in-depth insights.

• Missing advanced functionalities like session recordings, funnel analysis, and custom dashboards for advanced segmentations.
• Plausible shows website traffic but does not track in-app feature usage, user retention, or cohort behavior, which limits detailed user behavior analysis.
• It struggles with high-traffic sites and might result in dashboard lags.
• Limited integrations to CRMs, marketing tools, and data warehouses.
• No free plan is available. Plausible charges $9/month for 10k page views. Costs rise as monthly views increase, which might be expensive for startups or small teams.

Top 7 Plausible Analytics Alternatives

Here’s a list of the best alternatives to Plausible Analytics, along with their key features and pricing to help you decide.

Vemetric

Vemetric is a simple and easy-to-use analytics tool that helps you understand user behavior and how they interact with your website.

It is a privacy-first analytics platform that combines web analytics (traffic sources, page views) with product analytics (user behavior, journeys) in a single dashboard, allowing you to map out the complete user journey and directly tie user behavior to your marketing efforts.

It’s also fully GDPR compliant and hosted on EU servers, so you don’t have to worry about data safety problems.

Key Features:

• Cookie-Free Tracking: Use anonymized hashing with a daily rotating salt to identify visitors without cookies or personal data.
• Unified Analytics: Combine website traffic data such as page views, bounce rates, and referrals with custom events like button clicks or video plays to analyze user interactions.
• User Journey Mapping: Track anonymous and logged-in users across sessions or devices to see drop-off points and engagement patterns.
• Activity Insights: See user activity via the number of events fired by a user per day.
• Real-Time Dashboards: Live views of active users, traffic sources, and top-performing pages.

Pros:

• Optional cookie support for consented users.
• Open-source code for transparency and privacy compliance.
• Easy integrations with SDKs for popular frameworks.

Cons:

• Cloud-only deployment (self-hosted Community Edition is in development).

Pricing:

• A free plan is available (2500 events per month).
• It costs $5 per month (for up to 10,000 events).

Matomo

Matomo is an open-source, privacy-first web analytics platform that provides accurate, cookie-free tracking while prioritizing data ownership and customization.

It is a GDPR/CCPA-compliant tool, offering both cloud and self-hosted deployment options for marketers and product managers requiring customizable reports without data sampling.

Key Features:

• Privacy Compliance: Avoids cookies and enables cookieless tracking by default.
• Data Ownership: The self-hosting option keeps data on your servers with no third-party access.
• Real-Time Analytics: Tracks visitors, page views, and conversions in real-time.
• Custom Reports: Create dashboards for KPIs like traffic sources, bounce rates, and user flows.
• Advanced Features: Includes heatmaps, session recordings, form analytics, A/B testing, and SEO tools with paid plans.

Pros:

• Tracks 100% of traffic, unlike Google Analytics 4’s free tier.
• Self-host for complete ownership or use Matomo Cloud for managed privacy.

Cons:

• Self-hosting requires server management and technical skills.
• User interface might be complicated due to feature density.

Pricing:

• Free self-hosted plan with no add-ons.
• Matomo Cloud costs €22 per month for 50,000 page views.

Fathom Analytics

Fathom Analytics is a privacy-first, cookie-free website analytics platform that prioritizes user privacy while delivering essential traffic insights without invasive tracking.

It excels for ethical, simplified analytics but lacks depth for advanced behavioral tracking, making it a top choice for usability-focused teams.

Key Features:

• Real-Time Dashboard: A single-page view displays live visitors, top pages, and devices.
• Event Tracking: Custom events for conversions with revenue attribution.
• Bot Filtering: Automatically blocks spam or bot traffic for accurate human visitor data.
• Email Reports: Scheduled weekly/monthly reports sent directly to inboxes.
• Google Analytics Importer: Easily migrate historical UA/GA4 data.

Pros:

• Stores data indefinitely with 20+ years of retention.
• Simplified and easy-to-use dashboard.

Cons:

• Lacks session recordings, heatmaps, or deep funnel analysis.
• Cloud-only service, no on-premise deployment.

Pricing:

• Pricing starts at $15 per month.

Heap

Heap is a digital insights platform that automatically captures user interactions across websites and mobile apps.

It is a product analytics solution that helps product, marketing, and UX teams understand user behavior, optimize conversion paths, and reduce friction in digital experiences.

Key Features:

• Journey Analysis: Visualize user paths to identify conversion and drop-off points.
• Session Replay: Record and replay user sessions with event timelines for context.
• Effort Analysis: Utilizes data science to identify areas of user friction, such as repetitive clicks or form errors.
• Dynamic Segmentation: Group users by behavior, demographics, or custom events for targeted analysis.
• Heatmaps: View engagement hotspots through a color-coded interface overlay.

Pros:

• Analyze historical data for events that were not predefined during implementation.
• Live dashboards update instantly after UI changes.

Cons:

• Learning curve for non-technical users.
• It can be costly for high-traffic sites.

Pricing:

• A free plan is available for 10,000 sessions per month.
• Custom pricing plans based on usage.

Pirsch

Pirsch serves as a lightweight alternative to Plausible and Google Analytics, focusing on GDPR/CCPA compliance while providing essential traffic insights.

It’s a simple and affordable analytics tool that provides basic traffic analysis, including visitor tracking, page views, bounce rates, and traffic sources for blogs and small business websites.

Key Features:

• No Cookie Banners: Works without cookies, eliminating the need for consent banners.
• Real-Time Dashboard: Single-page, easy-to-understand dashboard showing live visitors, top pages, and more.
• Event and Goal Tracking: Track custom events and conversion goals to improve performance.
• Backend Integration: The server-side API bypasses ad-blockers without requiring complex proxying.
• Access Management: Share dashboards publicly for transparent data access.

Pros:

• Lightweight and fully GDPR/CCPA/PECR compliant.
• It is budget-friendly and easy to install.

Cons:

• Bypassing ad-blockers requires technical proxy setup.
• Identifies returning visitors only within 24 hours due to privacy constraints.

Pricing:

• It starts at $6 per month for 10,000 pageviews.

Simple Analytics

Simple Analytics is another privacy-first web analytics platform that focuses on delivering essential website insights without collecting personal data or requiring cookie consent banners.

Key Features:

• Cookie-Free Tracking: Uses anonymized data without storing cookies or IP addresses.
• AI-Powered Insights: Chat with AI to generate custom reports or ask questions about traffic trends.
• Event Tracking: Auto-collects outbound link clicks, downloads, and email opens.
• Lightweight Script: A small script size minimizes the impact on site speed.
• Ad-Blocker Bypass: Track visits even when users employ ad-blockers.

Pros:

• User-friendly interface for simple analysis.
• Ideal for WordPress users wanting a one-click setup.

Cons:

• Limited advanced analytics and basic segmentation.
• Lacks public API for custom integrations.

Pricing:

• Free plan available.
• Pricing starts from $15 per month.

Umami

Umami is an open-source, privacy-friendly web analytics platform built to deliver essential traffic insights without compromising user privacy.

It collects anonymized data, avoids cookies, and can be self-hosted for full data ownership.

Key Features:

• Simple Dashboards: Get a real-time view of essential website metrics.
• Event Tracking: Track custom events, such as button clicks, sign-ups, and form submissions.
• Multi-Website Support: Track multiple websites or apps from a single dashboard.
• Data Export: Export reports to CSV or send them to data warehouses.
• Open-Source: Self-host on any server and modify the code as needed.

Pros:

• It is a straightforward setup with a managed cloud option for non-technical users.
• It’s open-source, meaning you can use it at no cost.

Cons:

• Requires code snippets for custom events.
• Basic filtering and segmentation.

Pricing:

• Free for up to 100,000 events per month.
• Pricing starts from $20 per month.

Final Words

Choosing the right analytics tool comes down to what you need.

If Plausible does not meet your budget, privacy preferences, or work style, there are other options available.

Some tools focus on data privacy, while others save money and provide deeper insights. Take your time, test a few options, and choose what feels right for your website.

You can also check our other guides:

• Plausible vs Google Analytics
• Google Analytics vs Adobe Analytics
• Umami vs Matomo

FAQs