7 Best Matomo alternatives: Quick Breakdown (2025)

Is your current Matomo analytics setup starting to feel a bit restrictive?

You are not alone in this.

Many website owners and marketers begin with Matomo for its on-premises control and privacy-focused approach, but then find themselves facing problems.

The self-hosted version may require more server resources than your team can spare, or the licensing costs for additional features may have tightened your budget.

Or, maybe you need a user-friendly interface and better integrations with other marketing tools in your stack.

The good news is that you have several clear choices.

We have done the hard work for you and compared the top Matomo alternatives, focusing on what each option offers, how they handle data ownership, user privacy, ease of use, and cost, so you can make a confident decision without wasting hours on research.

Let’s get started.

Top 7 Matomo Alternatives

Here are the best Matomo alternatives, including their key features, pros and cons, and pricing to help you find the right tool.

Vemetric

Vemetric is an open-source, privacy-first analytics platform that combines web and product analytics into a single tool, allowing you to see the complete user journey from first visit to feature adoption.

It’s designed for businesses and developers who need to understand user behavior without compromising on data privacy or dealing with complex setups.

Vemetric is also fully GDPR compliant and doesn’t use cookies for tracking, so there’s no need for annoying cookie consent banners.

Cookie-based tracking is available as an opt-in feature once you have the user consent.

Key Features:

• Unified analytics for your marketing pages and product interactions.
• User journey tracking, including anonymous activity before sign-up.
• Funnel analysis to identify exactly where users drop off.
• Powerful filtering to see how different user segments convert.
• A real-time event stream helps you monitor active users, their locations, and the events they trigger.
• The activity heatmap shows a user’s engagement over time by displaying the number of events they triggered each day.

Pros:

• Strong privacy compliance and cookieless tracking by default.
• Open source transparency.
• User-friendly interface.

Cons:

• Cloud-only deployment (self-hostable Community Edition is in development).

Pricing:

• Free Plan: For up to 2,500 events.
• Paid Plan: $5/month for up to 10,000 events and 5 years of data retention.

Mixpanel

Mixpanel is a product analytics platform that focuses on tracking and analyzing how users interact with your application or website.

Unlike tools that just measure page views, Mixpanel uses event-based tracking to help you understand the specific actions users take, making it excellent for improving user engagement and product growth.

Key Features:

• Core analytics, including insights, funnels and retention reports.
• Event tracking such as a button click, sign-up, or purchase.
• User segmentation based on their demographics and behaviors.
• A/B testing to see which product variant performs better against your goals.
• Session replays allow you to watch recorded user sessions.

Pros:

• Detailed user behavior insights.
• Powerful visualization and interactive dashboards.

Cons:

• Requires more setup to implement event tracking correctly.
• The interface can be overwhelming for new users.

Pricing:

• Free Plan: 1M events/month.
• Paid Plan: Starts at $0.28 per 1K events after the 1M free events.

PostHog

PostHog is an all-in-one analytics platform that combines web and product analytics, A/B testing, session replay, and more into one tool.

It is designed to help technical teams understand user behavior by providing a unified view of the user journey.

You can use the cloud-hosted version or self-host PostHog on your own infrastructure for full data ownership and control, which is a significant advantage for organizations with strict data privacy and security requirements.

Key Features:

• Product and web analytics, including event tracking, funnels, user retention, and engagement.
• Session replay for qualitative insights into user behavior.
• Feature flags and A/B testing to measure the impact of changes.
• In-app surveys to gather qualitative feedback (like NPS, CSAT, or custom questions).
• HogQL (SQL Access) for advanced analysis.
• Data warehouse allows you to import data from external sources like Stripe, HubSpot, or your own databases.

Pros:

• Open source and self-hostable.
• Generous free tier and usage-based pricing.

Cons:

• Requires setup time and engineering resources to implement.
• It can be complex for non-technical users.

Pricing:

• Free Plan: 1M events/month.
• Paid Plan: Usage-based pricing model. You only pay when you exceed the free tier limits.

Heap

Heap is a product analytics platform that automatically captures every user interaction on your website or app without you having to define what to track in advance.

It allows you to analyze user behavior retroactively, so you never miss data for an event you didn’t track initially.

Key Features:

• Autocapture events without writing custom tracking code.
• Product analytics with funnels, retention analysis, and journey maps.
• Session replay to understand user actions.
• Heatmaps to see where people click or how far they scroll depth.
• Data science capabilities to automatically identify friction points and areas for improvement.
• Integrations with customer engagement tools, data warehouses, and other tools in your tech stack.

Pros:

• Automatic data capture makes tracking easy.
• Combines analytics, session replays, and heatmaps into a single platform for a more holistic view of user behavior.

Cons:

• Steep learning curve for new users.
• Potentially high costs for data storage.

Pricing:

• Free Plan: 10K monthly sessions.
• Paid Plan: Custom pricing available on request.

Plausible

Plausible is a lightweight, privacy-focused analytics platform that provides essential website insights without compromising site performance or user privacy.

Unlike complex platforms that can overwhelm you with data, Plausible’s simple dashboard presents all key metrics at a glance without the need for custom reports.

It is also open-source and fully compliant with privacy laws like GDPR and CCPA by default.

Key Features:

• Cookieless tracking and no personal data collection.
• Lightweight performance helps reduce your website’s loading time.
• Track goal conversions, including paid campaigns, revenue, outbound link clicks, form submissions, and file downloads.
• Traffic analysis by source, including UTM-tagged campaigns from email, social media, and advertising.
• Real-time data and public dashboards.

Pros:

• Very simple and easy to use.
• Strong data ownership and privacy.

Cons:

• Not for advanced product analytics.
• Requires manual setup for tracking custom events.

Pricing: Starts at $9/month for 10k monthly pageviews and 3-year data retention.

Umami

Umami is an open-source analytics platform designed for small business owners and developers seeking a privacy-focused solution that is simple to set up and use.

It provides essential website insights without collecting personal data, using cookies, or tracking users across sites.

Key Features:

• Privacy-first design to comply with GDPR.
• A simple dashboard for essential metrics, including unique visitors, page views, bounce rate, and visit duration.
• Real-time data to help you monitor live site activity.
• Custom events like button clicks, form submissions, and file downloads.
• Segment your users by browser, OS, and country.

Pros:

• Can be self-hosted for complete data control.
• Privacy-compliant insights without complexity.

Cons:

• Lacks advanced features like session recordings, heatmaps, and A/B testing.
• Limited data retention on lower tier cloud plans.

Pricing:

• Free Plan: 100K events/month.
• Paid Plan: Starts at $20/month for 1M events and 5-year data retention.

Fathom Analytics

Fathom Analytics is another privacy-focused platform designed as a simple and compliant alternative to Google Analytics, providing essential insights without using cookies or collecting personal data.

Key Features:

• Simple web analytics to monitor your website.
• Lightweight and fast-loading script for better user experience and SEO performance.
• Event tracking helps you measure conversions and understand what actions your visitors are taking.
• UTM campaign tracking for your marketing campaigns and newsletters.
• Schedule email reports so you can keep track of your metrics without logging in.

Pros:

• Clean and easy-to-navigate user interface.
• Forever data retention and 100% ownership.

Cons:

• Primarily a web analytics tool. Not suitable for product analytics.
• Limited features for complex analysis.

Pricing: Starts at $15/month for up to 100,000 monthly pageviews.

Final Words

The right analytics platform for you is the one that fits into your workflow and gives you the insights you actually need without making things too complicated.

Whether your priority is deep user understanding, straightforward stats, or data privacy, a great option exists for you.

Focus on your goals and resources to choose a solution that helps you measure what truly matters for your business.

For further reading:

• Best Heap Analytics Alternatives
• Plausible Analytics vs Matomo
• Best Website Audit Tools

FAQs