"Vemetric delivers clear insights and strong value for our AI search work, while being improved continuously."

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Ansehn is leading the charge as search undergoes its biggest shift in decades, moving from traditional Google Search to AI-driven search. Built for Generative Engine Optimization (GEO), Ansehn enables enterprises and brands to measure, understand, and improve their visibility in AI-powered answer engines such as ChatGPT, Perplexity, and Google AI Mode.

With best-in-class monitoring and actionable content recommendations, Ansehn helps customers turn this platform change into a measurable growth channel.

The Challenge: Escaping Analytics Complexity

Before adopting Vemetric, Ansehn faced a common hurdle for fast-growing startups: analytics bloat. Traditional tools were often too cumbersome, requiring extensive setup and offering a steep learning curve that didn’t provide immediate ROI.

“We needed insights, not more work. Traditional analytics tools are often way too complicated to navigate. For us, it was vital to get the right insights fast.

We wanted a real ROI on the platform we used, rather than spending hours on setups and unnecessary steps that didn’t serve our long-term goals.”

Furthermore, because Ansehn serves a diverse range of clients, from small e-commerce stores to large global enterprises, flexibility was a key reason for choosing Vemetric.

The Solution: Fast Insights and Seamless Integration

Ansehn chose Vemetric because it eliminates the noise found in tools like Google Analytics or Posthog. The team uses the Vemetric Dashboard for a high-level view of performance and dives deeper into user behavior with Custom Events.

The implementation process was a standout experience for their developers:

“The documentation for tracking custom events is beautifully designed and incredibly helpful. It allowed us to implement sophisticated tracking quickly, so we could immediately start understanding how different types of users interact with our platform.”

The Impact: Data-Driven Design

Today, Vemetric is a core part of the Ansehn development workflow. The front-end and design teams rely on Vemetric’s data to iterate on both the marketing website and the platform UI.

Using the Dashboard, the team monitors key metrics like page views and top pages to understand which parts of the platform get the most attention. The Top Sources section helps them see where new users are coming from, whether it’s organic search, social media, or referrals from partner sites.

When they release new features or update the UI, the team uses filtering to compare user behavior before and after changes. This gives them confidence that design decisions are backed by real data, not assumptions.

The Perfect Fit for Fast-Growing Companies

For SaaS companies like Ansehn, where the product evolves rapidly and user feedback is critical, having lightweight but powerful analytics makes all the difference.

Vemetric provides visibility across the entire stack: the marketing site, the documentation, and the product itself. Every user interaction, from first landing page visit to feature adoption, can inform product decisions.

“We’re constantly shipping new features and improving the platform. Vemetric lets us see immediately how users respond, without the overhead of managing a complex analytics setup.”

With clear insights and a team that ships improvements fast, Ansehn has found a reliable analytics partner for their growth journey.