"Vemetric offers me a great alternative to MixPanel. It's modern, privacy-focused, and affordable."

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Astrolescent is a DeFi product that helps users bridge and swap tokens across blockchains. Founded by Timan Rebel, a serial entrepreneur, Astrolescent operates in a space where users are inherently more anonymous than in traditional SaaS - no email addresses, no strong user profiles.

The Challenge: Making Decisions Without Guessing

As a founder, you make a hundred decisions a day. Most of them are just guesses. Where do users come from? What do they actually want? How do you make sure the defaults match their intent instead of your assumptions?

For Astrolescent, these questions are even harder to answer. DeFi users don’t sign up with email addresses or build detailed profiles. There are no personas to lean on. Every insight has to be built from behavior: where people come from and the actions they take.

“Analytics help you turn guesses into facts. They’re not meant to make you feel good, they’re meant to uncover the pain points in your user’s journey.”

Product Analytics Over Web Analytics

Timan’s approach to analytics is clear: web analytics is only part of the story. The real story begins after users arrive.

Do they become active users? When do they start generating revenue? Do they keep coming back? These are the questions that matter, and they require product analytics, not just page view tracking.

By uncovering pain points in the user journey, you can form hypotheses about how to improve your product. Analytics then help you prove whether those improvements actually work.

Building User Understanding From Behavior

Without traditional user profiles, Astrolescent builds its understanding of users entirely from context. A user arriving from the Sonic Ecosystem page is far more likely to want to bridge from Ethereum to Sonic than to buy Solana.

This behavioral data directly informs product decisions. By understanding where users come from and what actions they take, the team sets better defaults and optimizes key flows like the Bridge funnel, turning anonymous traffic into a personalized experience.

Switching From MixPanel to Vemetric

Timan was a long-time MixPanel user, but as a small startup, the costs became unsustainable. He needed a tool that offered the same level of insight without the enterprise price tag.

Vemetric fit the bill. Modern, privacy-focused, and affordable - it delivered everything Astrolescent needed. Timan became Vemetric’s first paying customer when the product launched.

“I used to be a big fan of MixPanel, but they simply became too expensive for a small startup. Vemetric offers me a great alternative. It’s modern, privacy-focused, and affordable.”

Looking Ahead

With Vemetric in place, Astrolescent can continue to refine its product based on real user behavior rather than assumptions. In a space where users value privacy and anonymity, having analytics that respect those values while still delivering actionable insights is essential.

For Timan, the goal stays the same: fewer guesses, more facts, and a product that meets users where they actually are.